PE Front Office, the end-to-end integrated solution for Alternative Investment Management, announced that Fireside Ventures, an India-based early-stage venture fund, has implemented PE Front Office to manage and optimize its investor communication.

Fireside Ventures leverages the Investor Management capabilities of PE Front Office to efficiently manage and track investor information and communicate with investors using the built-in email communication feature.

PE Front Office supports capabilities including Deal Flow Management, Investment Management, Portfolio Monitoring, Investor Relations Management, and Fund Administration augmented by CRM, Document Management, Reports & Analytics, Outlook/Gmail Plugins, and Mobile App.

Speaking on this association, Raghav Gupta, Senior Director of PE Front Office, said, “We are extremely happy to partner with Fireside Ventures and look forward to supporting them to optimize their Investor Management and other investment processes”

About Fireside Ventures

Launched in 2017, Fireside Ventures is an early-stage venture fund, managing $170 Mn of AUM with investments in businesses with a focus on consumer brands. Fireside invests in young start-ups and supports them through their evolution by providing in-house resources along with a partner and advisor network. The fund invests in digital-first consumer brands across sectors such as food and beverages, beauty & personal care, healthcare, Nutraceuticals lifestyle and home products, etc.

Fireside Ventures is helmed by Kanwaljit Singh – Founder & Managing Partner, Vinay Singh –Partner, VS Kannan Sitaram – Partner, and Dipanjan Basu – Partner. The leadership team is also supported by an eight-member strong and multi-dimensional investment team.

Since its inception Fireside has invested in 31 brands that include NatHabit, Traya, Smytten, 10Club, The Sleep Company,  Wellbeing Nutrition, Pilgrim, Fitterfly, Slurrp Farm, FableStreet, SARVA Yoga, Gynoveda, boAt, Mamaearth, Vahdam Teas, Yoga Bar, Samosa Singh, SLAY Coffee, Design Café, Bombay Shaving Company, Magic Crate, Pipa Bella, Azani, BluSpider, The Ayurveda Experience, Kapiva Ayurveda, Tasty Tales, AnKa SumMor and Ninety One Cycles (previously known as Frog Cycles) and Kwik 24.

About PE Front Office

PE Front Office is the only comprehensive and integrated suite of products developed with a focus on the front and middle office processes for alternative investment management – Private Credit/Debt, Private Equity, Venture Capital, Fund of Funds, Real Estate Funds, Limited Partners, and Fund Admins.

PE Front Office solution is available as a cloud-based subscription model and can be deployed on the client premise as well. PE Front Office software-as-a-service (SaaS) solution is hosted on a fully secure, virtual, private cloud that is dedicated and exclusive to each customer.